The Mission of Tesla
Elon Musk, Chairman, Product Architect & CEO
November 18, 2013
Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale.
Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives.
MORE ABOUT TESLA…
How Does the Tesla Model S Fire Risk Compare to Gasoline Cars?
Since the Model S went into production last year, there have been more than a quarter million gasoline car fires in the United States alone, resulting in over 400 deaths and approximately 1,200 serious injuries (extrapolating 2012 NFPA data). However, the three Model S fires, which only occurred after very high-speed collisions and caused no serious injuries or deaths, received more national headlines than all 250,000+ gasoline fires combined. The media coverage of Model S fires vs. gasoline car fires is disproportionate by several orders of magnitude, despite the latter actually being far more deadly.
Reading the headlines, it is therefore easy to assume that the Tesla Model S and perhaps electric cars in general have a greater propensity to catch fire than gasoline cars when nothing could be further from the truth.
What About Safety Overall?
Our primary concern is not for the safety of the vehicle, which can easily be replaced, but for the safety of our customers and the families they entrust to our cars. Based on the Model S track record so far, you have a zero percent chance of being hurt in an accident resulting in a battery fire, but what about other types of accidents? Despite multiple high-speed accidents, there have been no deaths or serious injuries in a Model S of any kind ever. Of course, at some point, the law of large numbers dictates that this, too, will change, but the record is long enough already for us to be extremely proud of this achievement. This is why the Model S achieved the lowest probability of injury of any car ever tested by the US government. The probability of injury is the most accurate statistical figure of merit, showing clearly that the Model S is safer in an accident than any other vehicle without exception.
It is literally impossible for another car to have a better safety track record, as it would have to possess mystical powers of healing.
FEATURES OF TESLA CAR…..
1. Only one touchscreen
The Tesla experience is like no other.
The Tesla experience is like no other.
Tesla’s newest cars are the Model 3 and Y; both feature the same sparse interior with a single center screen that controls everything you need to do, from running the car and playing the radio to finding driving directions. No other car has such a pared-down layout. Even the button to open the glove compartment is on the one and only screen.
2. Autopilot
Available since around 2015, Autopilot started as an extra feature you could add for a hefty fee to complement your driving. The advanced driving system would auto-steer, keep up with other vehicles, brake for slower traffic, and generally help out with highway driving, as long as the driver kept eyes on the road and hands on the wheel.
Now, most of those features come included as part of Tesla’s basic safety system. But there’s also Full Self-Driving mode, for a current upgrade price of $10,000, which claims to be hands-free driving that can stop at stop signs and traffic lights, make automatic lane changes, and eventually auto-steer on any road, even off the highway. So far only a select group of beta testers are using the full FSD package. It’s been a rough start, with FSD mode struggling in dense, urban areas.
3. Supercharging
Tesla has its own charging network, exclusive to Tesla owners. Other EVs (like Rivian and Jeep) are starting to build out their own networks as well, but none are as extensive as Tesla’s. Supercharging is available across the U.S. and in other countries where Teslas are sold: There are more than 25,000 superchargers. The fast charging adds up to 200 miles in 15 minutes. No longer free like it was in the early days of Tesla, you either pay by the minute or kilowatt using a credit card loaded into the car computer.
4. Free over-the-air updates
Other car companies are catching up, but Tesla was the first to treat its cars like cellphones. Just like you update your iPhone with the latest iOS via a free over-the-air software update, Tesla’s software connects to WiFi and can update a long list of car functions. When there was a braking problem a few years ago, an OTA update even fixed that.
5. Keycard access
It’s like a hotel room keycard, but for your car. You don’t have to take it out for it to work, but if you have it out you can touch it to the door side panel to unlock the door. You can also open the car from your smartphone with the Tesla app installed
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